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Other links at Podcasts |
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Marketing for the Medical Practice - A Discussion with Ann Teliczan of the Allie Group
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Kent Bottles, MD, interviews Ann Teliczan from the Allie Group about marketing medical practices and physicians services. Topics include difficulty in convincing physicians to pursue marketing, why marketing is necessary, the advantages of Web sites, Web site costs, the process to select a marketing group, physician use of email, physicians use of blogs and marketing costs.
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Interview with Nick of Medical Blog Blogborygmi and Organizer of Grand Rounds
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Kent Bottles, MD, interviews medical intern Nick of Blogborygmi (http://blogborygmi.blogspot.com). The discussion provides an explanation of medical blogs, and discussions that include the concept behind, and the future of Grand Rounds (Carnival of Caregivers); why physicians are late-adopters of technology; the future of medical blogging; current criticisms of medical blogs as compared to peer-reviewed writings; new interesting technology in medicine; the transition from in-patient care to out-of-facility health care; and recommendations on how to dig in to medical blogging.
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How to Hire and Keep Good Employees for Your Medical Practice
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In this 20-minute podcast, Dr. Walter West from www.practicemanagementacademy.com, discussed practical details of hiring and recruiting good employees for your medical practice. He covers the following: Surprisingly, why money is NOT the most important thing an employee looks for in a job, how to effectively use your office manager or administrator in the recruitment process, how to run staff meetings that work for you, how to go about finding and keeping good people, how to motivate employees to do more than just show up, the importance of employee reviews (and terrifically smart strategies to make the process more palatable)
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Interview the Psychiatrist-Blogger Shrinkette
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Kent Bottles, MD, interviews the psychiatrist/blogger who goes by the name Shrinkette. They discuss the ever-expanding community of medical blogging and how the give and take of blogs has changed the way they view the doctor/patient relationship.
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Disease Management in the Medical Practice
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20-minute podcast interview with Charles A. Peck, MD, FACP, Chief Medical Officer of LifeMasters, where he discusses the following: Why doctors should be aware of disease management and embrace the concept, what exactly is disease management and how it works, the common misconceptions about DM, the benefits of a disease management program in a medical practice, and the important indicators that disease management tracks and how it can work for physicians in the pay-for-performance era. http://www.lifemasters.com
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